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CAR OF THE WEEK:

The Ferrari SF90 Stradale

Intro

The other day, I came across a video that I thought was pretty inspiring. (Yes, I scroll through social media just like you do.)

A little boy stood outside a Ferrari SF90 Stradale with his face pressed against the window, looking inside. His dad stood a few feet away, smiling as his son imagined what it would be like to sit behind the wheel.

Then the owner walked over.

He opened the driver's door, and told the boy to hop in.

The kid climbed into the driver's seat while his dad snapped picture after picture. I thought to myself that years from now, he'll remember the excitement of sitting in his dream car, the kindness of a complete stranger, and the feeling that maybe, one day, he could own one too.

I couldn't stop thinking about what each person was feeling. The little boy was dreaming about the future. His father was hoping his son would grow into the kind of man who could earn a car like that. And maybe the owner wanted to inspire the kid or saw a younger version of himself sitting in that driver's seat. A kid who once stood on the outside, wondering if a life like this was possible.

For kids growing up in the 80s and 90s, the Ferrari F40 was the poster on the bedroom wall. It was the car that made an entire generation fall in love with Ferrari. The SF90 has a different job. It introduces the next generation to what a Ferrari can be.

Every generation grows up with one Ferrari that changes the conversation. The F40 became the dream car of the late 80s. The Enzo showed what modern performance could become. The LaFerrari introduced Ferrari's hybrid era. The SF90 builds on that legacy. It keeps the style that made Ferrari legendary while introducing the technology that will define the next generation of supercars.

The Ferrari SF90 Stradale
History of the Ferrari SF90 Stradale

The Ferrari SF90 Stradale

For decades, Ferrari built its reputation on screaming V8s and V12s. The sound, the emotion, and the driving experience were what made a Ferrari feel special. So when the automotive world began shifting toward EV, many car lovers wondered if Ferrari could keep its identity while embracing new technology.

Ferrari answered that question in 2019 with the SF90 Stradale.

The name "SF90" celebrates the 90th anniversary of Scuderia Ferrari, the company's Formula 1 racing team founded by Enzo Ferrari in 1929. "Stradale" is Italian for "road."

The SF90 also changed something else. Before it arrived, Ferrari's hybrid technology was reserved for the LaFerrari, a limited-production hypercar with just 499 coupes and 210 Apertas built. Owning one wasn't as simple as walking into a Ferrari dealership with a checkbook. Buyers were carefully selected by Ferrari, and most had spent years purchasing and building relationships with the brand.

The SF90 opened that door.

It became Ferrari's first series-production plug-in hybrid, giving customers the opportunity to buy a hybrid Ferrari without receiving a special invitation from the factory.

When the first reviews arrived, the conversation changed almost overnight. Instead of asking whether a hybrid Ferrari could still feel special, people were talking about how Ferrari had built one of the quickest and most capable supercars the world had ever seen.

The Ferrari SF90 Stradale
Design And Performance

The Ferrari SF90 Stradale Back

Behind the driver sits a 4.0-liter twin-turbocharged V8 paired with three electric motors. Together, they produce 986 horsepower and 590 lb-ft of torque, making the SF90 one of the most powerful production Ferraris ever built.

The SF90 has a 0 to 60 time of 2.5 seconds before reaching a top speed of 211 mph. Despite carrying a hybrid battery and three electric motors, Ferrari kept the weight to around 3,461 pounds by making extensive use of carbon fiber and aluminum.

The numbers are impressive, but they don't fully explain what the SF90 feels like to drive. The electric motors deliver instant torque the moment you touch the accelerator, while the twin-turbo V8 takes over with the sound and character Ferrari is known for. Instead of feeling like two different power sources working together, everything happens so smoothly that it feels like one continuous surge of acceleration.

The SF90 was also Ferrari's first production road car with all-wheel drive, allowing it to put nearly 1,000 horsepower to the pavement with confidence.

There are several drive modes including: eDrive for electric driving, Hybrid for everyday use, Performance for spirited driving, and Qualify for maximum power.

The Ferrari SF90 Stradale
Ownership, Value And Demand

The Ferrari SF90 Stradale Spider

The SF90 Stradale was Ferrari's attempt to bring its future technology to more owners while keeping the emotion that made the brand famous.

When it debuted in 2019, prices started at around $625,000 before options. Like most Ferraris, custom paint, carbon fiber packages, custom wheels, and interior upgrades often pushed final prices beyond $700,000.

Today, most SF90 Stradales trade between $450,000 and $600,000, depending on mileage, condition, and specification.

Ferrari later expanded the lineup with the SF90 Spider for open-air driving, the Assetto Fiorano Package for sharper track performance, and the SF90 XX Stradale and Spider for maximum performance.

The SF90 sits in a unique place in Ferrari history. Some owners will preserve them as future collectibles, while others will put thousands of miles on them. I believe that its just a sign of the times with some using cars as assets and others taking them on rally’s to enjoy them.

The Ferrari SF90 Stradale
Cultural Presence

The Ferrari SF90 Stradale

The SF90 represented a new generation of Ferrari owners who grew up with technology and speed at the center of their automotive dreams.

Because of its price, performance, and futuristic design, the SF90 quickly became a favorite among celebrities, athletes, and collectors like Justin Bieber, Gordon Ramsay, and Charles Leclerc have been associated with Ferrari's modern lineup, helping keep the brand connected to a younger audience.

The SF90 obviously appears across YouTube channels, car collections, and online communities where enthusiasts debate the future of performance cars. It is without a doubt, one of the most discussed supercars of the modern era.

Let me be clear, this car represents the beginning of a new chapter. Some embrace the new technology. Others still prefer the sound and simplicity of older Ferraris. That debate is part of what makes the car important. The SF90 became the Ferrari that forced the world to ask a question: what should a modern Ferrari look and feel like?

I love that Ferrari continues to build naturally aspirated, non-hybrid cars alongside models like the SF90.

The Ferrari SF90 Stradale
Car score

The Ferrari SF90 Stradale Interior

Note: These scores reflect the car as a performance-focused supercar, not a daily driver or comfort-oriented grand tourer.

Performance- One of Ferrari’s most advanced road cars, with nearly 1,000 horsepower.

Acceleration- Instant electric torque paired with the power of a twin-turbo V8. 0-60 time of 2.5 seconds.

Design / Aesthetics- A Ferrari design that blends technology with classic styling.

Engineering Innovation- A showcase of Ferrari’s hybrid and Formula 1-inspired technology.

Steering / Driving Feel- Precise and capable, though less raw than older Ferrari models.

Exclusivity- Rare and expensive, but more common than Ferrari’s limited halo cars.

Daily Usability- More usable than many supercars, but still expensive and complex to own.

Performance — 9.8/10
Acceleration — 9.8/10
Design / Aesthetics — 9.3/10
Engineering Innovation — 10.0/10
Steering / Driving Feel — 9.4/10
Exclusivity — 8.5/10
Daily Usability — 7.2/10

Overall Score - 64.0/70

The Ferrari SF90 Stradale
Estimated Global Ownership Markets

Note: Country-by-country figures are estimates based on industry data, Ferrari production information, registration trends, and market distribution. Ferrari does not publish official regional ownership breakdowns for the SF90.

Market

Estimated SF90 Owners

Why It Has a Strong Presence

United States

800–1,000

Largest Ferrari market in the world with strong demand for high-performance supercars

China

300–500

Growing luxury market with strong interest in modern Ferraris and exotic cars( and EV’s like the Luce)

United Kingdom

250–400

Long Ferrari history and one of Europe's largest collector communities

Germany

200–350

Strong performance-car culture and large luxury vehicle market

Middle East

200–350

High concentration of exotic car collectors in markets like the UAE and Saudi Arabia

Switzerland

150–250

Strong Ferrari ownership culture and high concentration of wealthy collectors

Japan

100–200

Long-standing appreciation for Ferrari and high-end performance cars

Rest of Europe

500–800

Includes major markets such as Italy, France, Spain, and Monaco

Estimated Global SF90 Stradale & Spider Population: 2,500–3,800 vehicles

The Ferrari SF90 Stradale
Final Thoughts

The Ferrari SF90 XX Stradale

Make no mistake, changing is not the enemy of success. Standing still is.

The greatest companies, the greatest leaders, and the greatest creations in history survived because they knew when to evolve. Ferrari could have protected the past forever, but the world does not reward those who refuse to move forward.

The people who build the future are the ones willing to imagine it before everyone else.

The SF90 Stradale is proof that progress comes from taking risks. It represents the same mindset that built every great company and every great creation: innovate, adapt, fail, learn, and keep moving.

Keep your head down. Keep working. Keep building.

One day, you might find yourself opening the door to the supercar you once dreamed about, with someone else standing there looking in, hoping that maybe one day they can do the same.

The Ferrari SF90 XX Stradale

If you want to drive a car like this someday, I’m rooting for you!

-The FastLaneFleet Newsletter

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