In partnership with

Unlock the Social Media Tactics That Work Right Now

Is your social strategy ready for what's next in 2025?

HubSpot Media's latest Social Playbook reveals what's actually working for over 1,000 global marketing leaders across TikTok, Instagram, LinkedIn, Pinterest, Facebook, and YouTube.

Inside this comprehensive report, you’ll discover:

  • Which platforms are delivering the highest ROI in 2025

  • Content formats driving the most engagement across industries

  • How AI is transforming social content creation and analytics

  • Tactical recommendations you can implement immediately

Unlock the playbook—free when you subscribe to the Masters in Marketing newsletter.

Get cutting-edge insights, twice a week, from the marketing leaders shaping the future.

Happy Special Edition Monday!🏎️

In 1886, Karl Benz built something the world had never seen before: the first automobile. A noisy, three-wheeled contraption with a gas engine. People laughed. Mocked. Called it a toy. But one person believed, his wife, Bertha Benz. Without permission, Bertha took her husband’s invention and drove it 66 miles across Germany, becoming the first driver in history. Along the way, she cleaned fuel lines, repaired brakes with her hat pin, and refueled at a pharmacy. Her message was loud and clear: This is the future. There’s nothing like having someone believe in you!

Karl Benz and the Patent-Motorwagen Nr. 1

Decades later, the brand would carry that same spirit into everything it touched. In 1926, Benz & Cie. merged with Daimler-Motoren-Gesellschaft, forming Mercedes-Benz. The name “Mercedes” came from Mercedes Jellinek, the daughter of an early dealer and racing enthusiast. And from that moment forward, the three-pointed star (Mercedes Benz Logo) would represent land, sea, and air a symbol of domination in every dimension.

Bertha Benz driving the Benz Patent-Motorwagen Nr. 1

The road wasn’t always smooth. The company lived through two world wars, near-collapse, and intense global competition. Factories were bombed. Economies shattered. But Mercedes-Benz endured, mostly because Mercedes Benz chose not to compromise its identity.

Post WWII Mercedes Innovates with cars like the Mercedes-Benz 300SL Gullwing

Through fire and struggle, the brand built legends: the 300SL Gullwing, the S-Class, the G-Wagen, and of course, the brutal beauty of the AMG division. Every model, whether a luxury sedan or a V8 beast, was a declaration: we do not settle for average. Lets be honest, the Benz brand, like a few others. sets a benchmark for what other small automotive companies should strive for.

A short list of Highlights:

  • They pioneered crumple zones, airbags, ABS (Anti-lock Braking System).

  • They created one of the first modern supercars.

  • They brought luxury to racing and performance to luxury.

This is what you must take from their story: greatness is never an accident. It’s the result of obsession, sacrifice, and unapologetic belief in your vision. It’s what happens when you build for legacy. So the next time you see a Mercedes glide down the road, watch and listen. Realize how incredible these machines are. From a consumption standpoint, the fascination with Mercedes-Benz comes from the brand's reputation for luxury, quality, and performance, as well as its association with success and prestige.

Mercedes-Benz engineer Béla Barényi created Crumple zones (You learn something new everyday!)

Most Iconic & Best-Selling Mercedes-Benz Models

Model

Units Sold (Approx.)

Years in Production

C-Class

10+ million

1993–Present

E-Class

17+ million

1953–Present

S-Class

5+ million

1954–Present

GLC SUV

2+ million

2015–Present

G-Wagon (G-Class)

500,000+

1979–Present

Major Figures in Mercedes-Benz History

Name

Role

Contribution

Karl Benz

Founder

Invented the first automobile

Bertha Benz

First test driver

Proved viability of the car

Gottlieb Daimler

Co-founder of DMG

Pioneered internal combustion

Wilhelm Maybach

Chief Engineer

Developed early high-performance engines

Hans Werner Aufrecht & Erhard Melcher

Founders of AMG

Brought racing spirit to Mercedes

What’s new in the world of Mercedes Benz/what Benz could potentially be working on:

  • 2025: Mercedes-Benz will launch a brand-new electric CLA and introduce its own smart software system (MB.OS) to power features like navigation, entertainment, and self-driving.

  • 2026: The company introduces steer-by-wire technology and begins production of electric C-Class and E-Class models.

  • 2027: Mercedes expands EV production in the U.S., including the GLC EV, and launches both electric and combustion vans on shared platforms.

  • 2028: Further expansion of the EV lineup continues alongside improvements in charging infrastructure and global production efficiency.

  • 2029: Mercedes edges closer to its goal of 50% CO₂ reduction per vehicle lifecycle, driven by increased use of renewable energy and circular materials.

  • 2030: Half of all new Mercedes vehicles are expected to be fully electric, with factories powered by at least 70% renewable energy.

ola källenius current CEO of The Mercedes-Benz Group.

You are not here to be average. You are here to craft something timeless. Something bold. Something that carries your name into history. Like Bertha. Like Karl. Don’t wait for permission to make something happen in your life. Drive the future. You should try things, fail a lot, learn and grow and try again until you become someone that you’re proud of. on’t ever give up cause I’m rooting for you.

Mercedes-Benz C class(the highest selling model)

Mercedes-Benz C class interior

Keep Reading