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Happy special edition Monday!🏎️

Picture you, the type of man who can take his lady on vacation, landing in Milan just as the city began to stretch awake beneath a soft, golden sky. You roll your lady’s luggage to the edge of the airport to your chariot: a Porsche 911 Targa 4 GTS. Watching her taking a deep breath of Italian air and smile, you’re reminded why you work hard every day, you do it just to see her eyes light up like this. sleek and unmistakably confident, its roof down and seats warm from the early sun. You open the door for her as she runs her hand along the curve of the door before slipping into the passenger seat like it had always been hers. You and your lover glide through the alps with the top down, noticing that the Targa’s adaptive suspension system absorbs bumps with grace, keeping the cabin composed without sacrificing the road feel that driving enthusiasts crave. The steering is precise, braking is razor-sharp, strong, immediate, and reassuring. The engine growls real low in the revs then climbs to a roar as you step on the pedal. That’s fun and all, but imagine the cracks with a satisfying pop as you hit the gas.

Porsche Targa 4 GTS

The girl, the Alps, the keys in your hand, and the hum of a flat-six engine (a horizontally opposed six-cylinder engine that Porsche is known for) echoing into Italy. You just have to want it enough to build it. Think about who you’d want to take with you along the way.

Porsche Targa 4 GTS

First introduced in 1965, the Porsche 911 Targa was born out of innovation and necessity. At the time, increasing U.S. safety regulations threatened the future of traditional convertibles. Porsche responded with a bold hybrid, a car with a removable roof panel and a fixed roll bar that offered open-air freedom with enhanced safety. They called it Targa, after the Targa Florio, a grueling Sicilian road race where Porsche had triumphed multiple times. The name is like a badge of honor.

Porsche Targa 1965

The original 911 Targa was priced at around $6,500(in 1965) in the U.S., a modest figure for a now-iconic machine. Fast-forward to today, and a new 911 Targa 4 GTS commands upwards of $186,000, depending on options. Today’s Targa goes from 0 to 60 mph in just 3.3 seconds, with a top speed of 191 mph, and a weight of roughly 3,600 lbs.

Porsche Targa 4 GTS

Over the decades, the Targa has seen several variations: from the classic soft-window Targa, to the 1980s G-series with its signature whale tail, to the 993, the last air-cooled Targa. The 996 and 997 generations introduced a sliding glass roof. The modern 991 and 992 Targas revived the classic roll bar, blending retro cool with modern muscle. Culturally, the Targa has graced the screens of films and shows like Top Gear and The Bridge, and has been favored by architects, creatives, and enthusiasts alike people who value form and function equally.

Porsche Targa 4 GTS Interior

Porsche Targa Production & Ownership Breakdown

Year

Targa Units Produced

Average Price (USD)

1965

925

$6,500

1975

5,467

$12,000

1985

6,230

$28,000

1995

4,375

$62,000

2005

3,612

$89,000

2015

5,850

$119,000

2025

6,200 (est.)

$175,000

Top Countries with Porsche Targa Owners (2025)

Country

% of Global Targa Ownership

United States

36%

Germany

22%

United Kingdom

10%

Switzerland

8%

Japan

7%

Australia

5%

Other

12%

Luxury isn't only about having nice things; it's about having control over how you experience the world. The Porsche Targa is a masterpiece of engineering and elegance. A car that has style backed by substance, crafted not just to move you across regions, but to elevate every second behind the wheel. The experience of the car is what matters and the Porsche Targa was made for roads like these. Winding through the Alps, gliding past vineyards, and diving into lakeside towns where every turn is a postcard. With its open-top freedom, razor-sharp handling, and effortlessly smooth ride, it transforms the journey itself into the destination. In a place where history and scenery collide, the Targa doesn’t just keep up, it belongs. For driving across Europe with someone you love, there’s nothing else quite like it. So keep building. Keep pushing. And when the time comes, take the top off, and drive toward the life you were meant to lead. You only get one life so make it count. I’m rooting for you!

Porsche Targa 4 GTS

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