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So, here’s my thought process,

Considering that no person can definitively tell you what happens next, we should try our best to have the best life that we can here. Yes I have personal achievement goals. Yes I have community based goals like having a successful family, But I also want to do things that feel extraordinary too. This is partially why I dove into cars. I felt inspired by experiences like the Modball Rally. There’s nothing quite like being on the road with close friends and strangers who quickly become friends or even future business partners. I wanna write from the road and document my experience of being surrounded by the best and most unique cars that exist. To capture it, to vlog it, to live it. A car rally produces inspiration for me like nothing else. It’s one of those things that inspires a drive in you, a drive that breaks the monotony that comes with everyday life, that replaces indifference that you feel with energy. A drive that plants a fire in our hearts in a way that makes us strive for more.

The Modball Rally is a moving celebration of ambition, risk, and living boldly. Since its creation in 2007, it has evolved from a rebellious European road trip into one of the most recognizable automotive lifestyle experiences in the world. It all began with founder Jon Joseph Bourgerie (The British Entrepreneur on Youtube), who envisioned something different from traditional racing. Inspired by films like The Cannonball Run, he created an event that wasn’t about speed or winning, but about adventure, connection, and unforgettable experiences. From the start, Modball rejected the idea of competition. There are no official winners, no timing systems, just a shared journey across countries and cultures.

The first rally in 2007 set the tone. Over 150 cars gathered in London and drove through cities like Amsterdam, Prague, Vienna, and Milan before finishing in Lyon. It immediately became legendary, not just for the luxury cars, but for the chaos and stories. At one point, over 100 German police vehicles surrounded the rally, fines were issued, and participants still drove overnight just to make the next party. That spirit, resilient, rebellious, and relentless, that became the DNA of Modball. We all leave our childish days behind, but finding trouble with your friends like the old days, well that keeps your spirit young.

Through the late 2000s and early 2010s, the rally expanded rapidly. By 2009, it had crossed into the United States, running simultaneous east and west coast routes that ended in Las Vegas. Drivers passed through cities like Los Angeles, Chicago, Denver, and Phoenix, blending car culture with nightlife and celebrity events. Around the same time, European routes continued to evolve, taking participants across iconic locations such as Paris, Monaco, Rome, and Barcelona.

Participation grew steadily, typically ranging from 100 to 180 cars per event, with thousands of total participants over the years. The cars that are driven are always incredible. Yes, there were Ferraris, Lamborghinis, McLarens, and Porsches, but also wildly creative entries like limousines, RVs, and even fire engines. The only real requirement: the car had to reflect personality, often with modifications that made it stand out.

By 2012, the rally had become a full-scale production. That year’s route stretched from London to Ibiza, covering roughly 2,000 miles over six days, with 100 cars crossing multiple countries and even boarding ferries. Events included street closures in major cities, coordinated launches, and massive parties at each stop.

From 2013 to 2015, Modball refined its formula: about 6–7 days, multiple countries, roughly 2,000+ miles, and a mix of driving and nightlife. The 2015 rally, for example, featured 180 cars traveling through Europe with six major parties along the way. It became a lifestyle brand, even expanding into clothing and mobile apps.

In recent years, the rally has continued to evolve while staying true to its roots. The 2025 event ran from Rome to Ibiza with around 120 cars, while the 2026 rally features a route from Greece through Albania, Croatia, and Italy, ending at the Monaco Grand Prix. Today’s events still typically last about a week and pass through multiple countries, offering a mix of scenic drives, cultural stops, and high-end social experiences.

So why is Modball so compelling?

Because it represents something deeper than cars. It’s about choosing movement over stagnation. Every participant makes a decision: to leave behind routine and step into something unpredictable. The rally rewards creativity, persistence, and the willingness to show up fully, whether that means fixing a broken car on the roadside or driving through the night just to stay in the experience.

That’s why one of its most meaningful traditions is the “Spirit of the Modball” award. This is not about the fastest driver, but the one who embodies resilience and adventure. The person that comes out of their shell. The person that fully commits to the experience. Across nearly two decades, Modball has taken thousands of people through more than 25 countries and dozens of cities, blending travel, cars, music, and human connection into a single experience.

And maybe that’s the real takeaway.

No one know’s how much time they get or what comes next. That uncertainty forces a decision. You can stay where things feel predictable, or you can step into something that challenges you to grow. Sometimes you have to live in a way that creates stories because you never get these years back. That is the kind of life I am working toward. I want to be on those roads, surrounded by people who are building something of their own. I’ve Watched it every year for the last few years. At some point watching wont be enough for me anymore. I’ll transition from spectator to participant. That’s my promise to every single one of you. If you want to experience cool things like this someday, I’m rooting for you!